London (Business Emerge), October 9: In an innovative move, Just Eat Takeaway is joining forces with e-commerce specialist Rokt to implement advanced AI technology for enhancing post-purchase advertising on its platforms. This collaboration, announced on Wednesday, aims to personalize advertising strategies on Just Eat’s apps and websites.
The partnership will empower advertisers within the Rokt Ads network to deliver customized messages to Just Eat’s extensive customer base of 82 million users, according to a joint statement from both companies. This initiative reflects a growing trend among meal delivery services seeking new avenues for revenue growth after experiencing a decline in demand following the pandemic.
Advertisers in the Rokt network will have the opportunity to showcase targeted content to customers while they finalize or track their orders on Just Eat Takeaway’s platforms. Just Eat operates in 19 countries, including major markets such as the UK, the US, and Germany, through its various local brands.
As meal delivery companies adapt to the changing market landscape, they are increasingly looking for innovative strategies to expand their offerings. This includes diversifying into retail, enhancing advertising efforts, and leveraging AI technologies to optimize delivery operations.
Just Eat declined to provide specific financial or contractual information regarding the partnership when approached for comments.