The Detroit-based firm announced new regulations for electric vehicle sales in late 2022, requiring dealers to contribute anything from $500,000 to $1 million to projects connected to charging infrastructure. About half of the 2,800 Ford dealerships participated in this initiative.
In order for dealers to be competitive and provide consumers with good service throughout the EV transition, Ford CEO Jim Farley had previously underlined that they would be held to strict standards.
However, automakers like Ford have shifted their attention to more hybrid vehicles, whose sales have been growing faster than those of pure EVs, in response to slower-than-expected EV sales.
The decision to allow all Ford dealers to offer electric vehicles (EVs) on July 1st has angered dealers who had previously committed large sums of money to the necessary programs and infrastructure.
Dealers who struggle to sell the electric vehicles (EVs) in their inventory and who have been turning down new shipments of shipments of electric models because they must sell them at a loss have shared their struggles with Reuters.